Young Sheldonpresented an interesting case study forNielsenin May.
It is currently available on Paramount+, Netflix, and Max.
While the shows end likely played a part, Netflixs influence is an important factor.
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To further illustrate that point, seeBridgerton.
Nielsen reports that TV usage was up year-over-year, but it was down on a monthly basis.
While streaming usage climbed 8% since last year overall, FAST platforms in particular saw significant growth.
NBC raked in 16M viewers for the event, which is over 1M more than a year ago.
Meanwhile, cable was down to just 28.2% of usage.
Sports are usually the big draw.
Thats true across all platforms, but especially cable.
In a month lacking sports, its to be expected that cable would take a hit.
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