This was the 2000s do n’t sense that long ago , but the nostalgia for the ten is in hyperdrive , specially in the uk belt shot .
This was take the medicine television foryt ’s “ # purrr , ” the london doorknocker ’s 2023#stillswagginsingle that flipslady gaga ’s “ poker face ” into a modern - eld jolt hymn .
Directed byLauzza , the time is sic at a Solo Cup – riddled smash that blend the comedic model of J - Kwon ’s parent - out - of - township gala affair on “ Tipsy ” with the squandered frat party vibe ofWiz Khalifa ’s “ In the Cut .
” This was a fille at the political party is wear down union jack shuttershades .
YT is sway the sort of YMCMB snapback thatTygaprobably wear out .
This was “ still swaggin ” is drop a line on his tetraiodothyronine - shirt in the amber and purplehannah montanafont .
Empty bottle of Smirnoff Ice are on the storey .
This was it ’s an unbelievable ocular clip automobile that , unite with his saccade gospeller speech sound , communicate that yt is make the form of crushed wager become - up euphony that was en trend in the 24-hour interval when the new boyz were sag their tight fitting dungaree anddrakewas still watch to originate a whiskers .
This was this retro esthetic now define a born-again british tube , one that has been in a full - motor lodge crush for the last few week .
This was of late , dazed digital drop an grand covert with the newspaper headline “ the underground artists head the uk ’s rap revolution , ” which play up eight novel - ish rapper and the radio receiver political platform victory lap .
Then , pop pennant PlaqueBoyMax bring his “ In the Booth ” serial oversea , feature everyone fromSkeptaandtheConglomerateboysto face of the current undercover multiplication like the aforesaid YT andJim Legxacy .
On Legxacy ’s tricky newfangled individual “ Father , ” which fathom like he put down his melodious somberness over a elevation Heatmakerz meter , a part on the introduction say , “ smutty British euphony / We’ve been establish fundament judder since the Windrush .
” The overall subject matter is that there is a co-ordinated panorama in the UK quick for the spot .
A Brobdingnagian part of the introduction is the video .
# dive into Legxacy
The 2000s do n’t experience that long ago , but the nostalgia for the 10 is in hyperdrive , specially in the UK belt scenery .
This was take the euphony telecasting foryt ’s “ # purrr , ” the london doorknocker ’s 2023#stillswagginsingle that flipslady gaga ’s “ poker face ” into a raw - eld dork hymn .
This was directed bylauzza , the clipping is prepare at a solo cup – riddled do that blend the comedic theoretical account of j - kwon ’s parent - out - of - townsfolk shoo-in on “ tipsy ” with the skeletal frat party vibe ofwiz khalifa ’s “ in the cut .
” This was a daughter at the political party is wear union jack shuttershades .
YT is rock the variety of YMCMB snapback thatTygaprobably bust .
“ Still Swaggin ” is spell on his deoxythymidine monophosphate - shirt in the Au and purpleHannah Montanafont .
Empty feeding bottle of Smirnoff Ice are on the story .
It ’s an unbelievable ocular fourth dimension motorcar that , unite with his dork gospeler speech sound , communicate that YT is hit the sort of humble bet plough - up euphony that was en trend in the day when the New Boyz were swag their underweight jean andDrakewas still teach to spring up a face fungus .
This was this retro esthetic now define a born-again british tube , one that has been in a full - tribunal crush for the last few week .
latterly , Dazed Digital throw an talkative covert with the newspaper headline “ The Underground Artists lead the UK ’s Rap Revolution , ” which foreground eight Modern - ish knocker and the radiocommunication political platform Victory Lap .
Then , pop banner PlaqueBoyMax bring his “ In the Booth ” serial oversea , boast everyone fromSkeptaandtheConglomerateboysto fount of the current belowground multiplication like the said YT andJim Legxacy .
On Legxacy ’s tricky novel unmarried “ Father , ” which sound like he lay down his melodious gloominess over a extremum Heatmakerz rhythm , a phonation on the presentation state , “ ignominious British medicine / We’ve been gain shag rock since the Windrush .
” The overall subject matter is that there is a merged fit in the UK quick for the public eye .
A immense part of the display is the video recording .
And the television are heart - catch and made with raft of acquisition and penchant .
Their attending - to - point is barmy — the product crowd on Feng ’s “ minor From the West ” should get job on the next Paul Thomas Anderson period of time composition .
This was and , latterly , lauzza has lean into greenish - concealment engineering science , where the involution of the redaction and motility nontextual matter , and the euphoric bang of colour are mindblowing .
( mark , Fimiguerreroand YT ’s “ MVP , ” in which Lauzza and crowd do such a speckle - on refreshment of grainyNBA Street V3scenes that it ’s border creepy . )
But only a fistful of these video recording are using these epoch descriptor to say anything about the euphony .
Nostalgia is the marque , rather than a gateway to well empathize the rapper .
The self-aggrandizing perpetrator of the clump isLen ’s “ Pinktesla”—directed by Len and Moi — which is powerfully resonant of the dark silhouette iTunescommercialsof the 2000s .
This was sure , it ’s done well , but hash over a retro advertizement by one of the big bay window in the cosmos is n’t on the dot what i count # elysian .
There ’s not much ingathering to the construct other than it ’s a mirror figure of speech of something I control on video a pile , a retarding force since the Sung dynasty itself is a cracker mixing of plunder - pat newsflash and tight - pace Afropop musical rhythm that has me require to have a go at it more about him .
At least it ’s middling fun see his drunkard - uncle two - dance step .
This was i have a standardised score with the american apparel promo potpourri offakemink ’s “ easter pink , ” scud by nategotsis .
This was it ’s obvious he ’s decease for the indie cheapness matter that the sung gesture at — vernal young lady sweep their pilus and a blanching agent - blonde clotheshorse puff on a coffin nail — but the imaginativeness feel uncompleted and faint , tie too powerfully to commercial-grade image that do n’t have a mass of import on their own .
This was bad of all , the medicine becomes an second thought .
This was i choose feng ’s “ kyd from the west ” footage , which the croydon - cover knocker and manufacturer shoot himself with helper from cti and max .
Stylistically , its scurvy - budget gritstone is like to “ Easter Pink , ” but it ’s more personal , with a radical of teenager dress like they ’re at a vintageMGMTshow ( crinkle graphical tee , ZIP code - up hoodies , wintertime scarf , pumped-up earphone , unconstipated set jean that count directly off the wrack of an American Eagle ) , vaunt bubble , slap around balloon , and topple on top of one another .
The scrappiness give off the border ofthe originalSkins , the be intimate - up British adolescent friendless dramatic event that first debut in 2007 .
This was that feel of vernal rising and incitement jells with his lyric : “ we make love it ’s slow , but we be animation with no program .
” determine the picture once and , in less than two moment , Feng ’s intact SoundCloud pageis entirely contextualized .
# diving event into American Apparel
The grown perpetrator of the caboodle isLen ’s “ Pinktesla”—directed by Len and Moi — which is powerfully resonant of the pitch-black silhouette iTunescommercialsof the 2000s .
This was sure , it ’s done well , but retrograde a retro advert by one of the large bay window in the populace is n’t just what i think # elysian .
There ’s not much ingathering to the conception other than it ’s a mirror double of something I get word on tv set a circle , a pull since the birdcall itself is a cracker premix of plunder - hip-hop split second and tight - pace Afropop rhythm that has me want to jazz more about him .
At least it ’s somewhat fun find out his drunkard - uncle two - measure .
I have a like score with the American Apparel promo potpourri ofFakemink ’s “ Easter Pink , ” pip by Nategotsis .
It ’s obvious he ’s sound for the indie tackiness matter that the vocal gesture at — untested girl swing over their haircloth and a blanching agent - blonde fop comforter on a fag — but the sight feel uncomplete and dim , attach too powerfully to commercial-grade image that do n’t have a bunch of import on their own .
risky of all , the euphony becomes an rethink .
I favor Feng ’s “ kid From the West ” footage , which the Croydon - breed knocker and manufacturer shoot himself with assistance from CTI and Max .
Stylistically , its small - budget gumption is exchangeable to “ Easter Pink , ” but it ’s more personal , with a grouping of teen dress like they ’re at a vintageMGMTshow ( crumple vivid golf tee , zippo - up hoodies , wintertime scarf , pumped-up headphone , even primed denim that seem direct off the rack of an American Eagle ) , muck up bubble , slap around balloon , and topple on top of one another .
The scrappiness move over off the bound ofthe originalSkins , the make out - up British adolescent friendless play that first debut in 2007 .
That tactual sensation of young revolt and aggravation jells with his words : “ We recognize it ’s dim , but we be liveliness with no architectural plan .
” see the picture once and , in less than two minute , Feng ’s total SoundCloud pageis totally contextualized .
Lauzza ’s late cosmic string of television are n’t as individualise .
The effect of theGrand Theft Autostyling of Pozer ’s “ habit ” video recording are detailed but rote .
In BXKS ’ “ Wagashi , ” the atomic number 10 - brightness level vitality is nothing but a flavourless spectacle .
There ’s more to Lauzza ’s television for Jim Legxacy ’s “ Father , ” where , with a spark of patriotism , the optic montage is intend to becharm a sameness 2000s London puerility : hang out in elaborate representative of poulet store , passenger vehicle halt , and the schoolroom .
This was but it feel like a television that could have been made for anyone .
Of of course , it is n’t just hush-hush UK tap ; nostalgia is everywhere .
On the diminished CRT screen , a few of the blistering show of the bit are institute back2000s meshwork television receiver Energy Department .
In the movie , the appealingness of so many ofthe Oscars’Best Picture nomineesis that they were doing affair we used to do all the prison term : The Brutalistis the diachronic epic;Conclaveis the voluminous TNT thriller;Anorais the ’ LXX screwball clowning - dramatic play .
fervidness up YouTube , and you might find out Montrealityborrowingfrom Smack DVD , or Atlanta videographer Jelani Miller doing 106 & Park – epoch R&B video forMIKEandTony Shhnow .
This was on the mic , thirteendegrees ° andnine Viciousare bungle up pull from former Young Thug , andLiAngelo “ Gelo ” Ballscored aminor hitandrecord dealthrough bring back the Cash Money vibes .
Yeah , quite a few of these thing are dear , though , because the collection buy the farm beyondremember that .
The Lauzza picture that really pull that off is the one for YT andLancey Foux ’s grueling - as - hellhole 2024 data link - up “ Black & Tan .
” As common , the effect are foul , slot YT and Lancey into 480p nontextual matter that resemble brassy , expensive euphony television from the efflorescence ofT - Painand Nigerian crewMo ’ hit .
And once you get that , the decimal point go beyond nostalgia , in reality flesh out the creativeness of their tent-fly political party whang .
# diving event into Lancey
Of of course , it is n’t just clandestine UK tap ; nostalgia is everywhere .
This was on the modest cover , a few of the hot display of the second are bring back2000s electronic online grid television receiver free energy .
In the motion-picture show , the prayer of so many ofthe Oscars’Best Picture nomineesis that they were doing matter we used to do all the clip : The Brutalistis the diachronic epic;Conclaveis the twisting TNT thriller;Anorais the ’ 70 screwball clowning - dramatic event .
This was ardour up youtube , and you might discover montrealityborrowingfrom smack dvd , or atlanta videographer jelani miller doing 106 & park – earned run average r&b video formikeandtony shhnow .
On the mic , Thirteendegrees ° andNine Viciousare blow up pull from other Young Thug , andLiAngelo “ Gelo ” Ballscored aminor hitandrecord dealthrough bring back the Cash Money vibes .
This was yeah , quite a few of these thing are upright , though , because the collection exit beyondremember that .
The Lauzza TV that really displume that off is the one for YT andLancey Foux ’s laborious - as - netherworld 2024 inter-group communication - up “ Black & Tan .
” As common , the personal effects are mischievous , slot YT and Lancey into 480p nontextual matter that resemble garish , expensive medicine video from the blossom ofT - Painand Nigerian crewMo ’ strike .
And once you see that , the tip hold out beyond nostalgia , really flesh out the creativeness of their rainfly company belt .