The move comes amid a broader pivot toward premium programming.
Those efforts took shape just before Covid upended the production sector.
Multi-faceted deals were structured by coveredadvertisingand international ancillary arrangements.
GroupM Motion Entertainment will also aim to provide a clear access point for media partners and entertainment creators.
With increasing competition for consumer attention, purposeful and creative storytelling is now a required ingredient for brands.
This offering provides an effective partnership for media and creative to engage intentionally, and at scale.
These factors bring new challenges and opportunities for funding, development, and monetization of premium entertainment.
Peter White contributed to this report.
