X allows you to be free to create your own business model that works for you.

Creatives can enjoy their contact, own their content and be the boss of their content.

Its a new era, he said.

X Elon Musk Linda Yaccarino Timbaland Swizz Beatz

L to R: Linda Yaccarino, Timbaland, Elon Musk, Swizz Beatz at Cannes Lions 2024Dima Zeniuk/X

Its time to be disruptive, and were the perfect platform to be disruptive.

The new platforms will launch next year and plans for Verzuz are expanding, Timbaland said.

We started with songwriters, producers, he went on.

Mike Myers alongside a shot of him on ‘SNL’ with the shirt ‘Canada is not for sale’

Then we went to a lot of the bigger artists.

This doesnt exist in the business now.

People ask, why X?

Thats a conversation were already having.