TikToktoday unveiled TikTok Spotlight, a new suite of tools for entertainment marketers to tap into its ecosystem.
It had an early run withWarner Bros.Dune: Part Two.
TikTok Spotlight first identifies applicable videos on the platform and attributes an anchor link.
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Best-in-class TikToks are then amplified across the platform.
A comprehensive analytics dashboard offers marketers insights into their fandoms so they can more effectively activate around a title.
TikTok also partnered with Max for HBOsHouse of the DragonandGame of Thronesto activate TikTok Spotlight.
