In the digital camera race, Sony is lapping its competitors.

Theyre running backwards around the track while holding up their middle fingers to Canon, Nikon and everybody else.

Its not even a fair race.

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When the Sony A7II came out, it was the first to feature 5-axis sensor stabilization.

The Sony A7RII is the first to bring backside illumination to a full frame sensor.

The mark II features a 42.4MP sensor and itll shoot internal 4K video.

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Thats not whats important here, though.

You deserve the real details.

This means the sensor is actually on a motorized plane, tilting and panning to reduce camera shake.

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The 5-axis stabilization of the A7II was revolutionary.

Itll likely be commonplace in the next series of cameras from Sonys competitors.

The new Sony A7RII follows suit by introducing a new technology of its own.

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It is the first full frame camera to use a back-illuminated sensor.

This is a technology that was originally used in imaging for astronomy gear and low-light security cameras.

What does it do?

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It delivers unparalleled low-light performance.

That Resolution Though…

Yes, 42.4MP is a big number.

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So is internal 4K.

What these numbers cannot tell you, however, is the quality of the image this camera produces.

Fortunately, there are independent testing organizations that objectively rank the image quality a camera can produce.

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The leading voice here is DXOmark, who hasa massive databaseof camera and lens tests and reviews.

All three of those cameras use the same sensor chip a sensor designed and manufactured by Sony.

And the new 42.4MP sensor in the Sony A7RII is the next generation sensor.

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The last Sony chip dominated the objective ratings, and this one pushes the envelope even further.

Remember, The Sony A7RII is Mirrorless

Every camera this beauty is competing with is a DSLR.

Its a lightweight, compact mirrorless camera that has a full frame sensor and a large lens mount.

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As I explained above, it comes from the most resolute pedigree of digital imaging products in recent history.

And its size and shape reflects the voice of consumers.

NPD Group says DSLR sales values fell 15% over the same period.

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Its not even a fair race.

The Sony A7RII will begin shipping soon for $3,200 for the body alone.

There are third party adapters that will let you shoot with Nikon/Canon glass on the A7RIIs e-mount.

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[sonypress release]

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