They definitely know their audience, and yet that audience could be anyone.
Not actuallyand youll see why in a moment.
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Heres the truth about the news: Much of it falls on deaf ears.
Something for everyone is hardly the recipe for a balanced news diet of any particular fortitude.
On the other side of the coin are news sources that are overly niche.
Theres a fine line to walk.
Look, Im not over here counting my millions in preparation for the next auction for seized oligarchical yachts.
Of course,The Daily Upsideisnt a how-to publication for fiscal responsibility.
That means, absolutely everyone stands to benefit from this niche news source.
Emails usually ping between 8:30 am and 10:00 am EST.
This is right about the time many folks are hitting up the offices coffee maker.
Whatever the case, if youre fundamentally averse to affiliate placement, dont hit the eject button just yet.
Sure, the longer form content is just a single swipe-scroll away.
Each section is under 400 words, which takes less than a minute and a half to read.
Though, while the form factor is bite sized, the value contained therein is anything but.
The Daily Upside rolls with the show-dont-tell journalistic ethos, and its downright refreshing in this era of punditry.
You might say its just for fun, but the news presented is self-evidently consequential.
The Downside?
And that usually translates to ads, which we all hate, right?
Well, theres a right way to do it and a wrong way.
Weve already touched on ads a bit with TDUs Sunday editions, which straight-up lead with a promotion.
The tone, timbre, and intent all match up to deliver a logical, unbroken flow of information.
Its just that some of that information happens to be advertorial in nature.
I might even banish it to the spam folder if Im feeling particularly vindictive.
Its Relatable
First,TDU doesnt talk past their audience.
As previously mentioned, Im definitely closer to Joe Sixpack than Mr. Diamond Hands.
Its Readable
Second, Im actually a pretty big believer in the daily digest.
Especially as an antidote to endless doom scrolling that can happen with dedicated news sites and fora.
(Looking at you, Reddit!).
My attention span is as limited as anyone elses.
(If they hold a hope to actually get opened and read, that is.)
(Ask my wifethis is not something to be taken for granted!)
But its a fine line balancing that all-important human touch against the profit-driven tendency towards editorial punditry.
Absent is the tribalistic soma of hot-take info-tainment that so depressingly courts the lowest common denominator of cultural division.
