In recent years, TikTok has all but taken over our media consumption.
In fact, its all about timing.
Why Worry About TikTok Post Timing?
viaforbes.com
You have to think strategically.Posting at the right time is key to reaching your desired audience.
Unfortunately, this is no simple task.
To help you get started, weve put together this guide.
Does Your TikTok Post Time Really Matter?
The For You page (aka the FYP) delivers a neverending feed of videos catered specifically for you.
TikToks algorithm is built of many working parts, some of which remain top-secret.
Well, its simple.
The time you post on TikTok affects the kind of engagement you get.
Posting at the best times leads to more engagement.
More engagement will help you land on the For You page, further increasing your exposure.
More exposure means more followers, likes, and shareswhich leads to even more engagement from non-followers.
On and on it goes until youve developed a global audience (or go viralwhichever happens first.)
So, When Is the Best Time to Post on TikTok?
Note: These time slots are all in Eastern Standard Time (EST).
To find the perfect slot for your location,use a time zone converter!
As you might see in the chart above, theres no single answer to the scheduling question.
This is true of all social media platforms.
In other words, we love to scroll.
In addition to quality content, you also need to find the best time foryouto post consistently.
The above recommendations should only serve as a guideline.
Here are four simple steps you’re able to use to reach your target:
1. yo note that Business Accounts can only use royalty-free music!
Youll also be able to use TikToksBusiness Creative Hub.
To find your new and improved analytic sections, you just have to:
And voila!
Meanwhile, the other sections will provide information on your posts, followers activity, and LIVE statistics.
Pinpoint Your Top Territories
Keep in mind that your audience is probably located across multiple countries and time zones.
Unfortunately, unlike Instagram Analytics, TikToks location data is segmented by country, not cities.
Put out some content to generate more data about this time period.
c’mon note that TikTok records these timestamps in UTC.
Be sure to use the EST chart above as a reference and convert your time zone accordingly!
Switch over to the Content tab under TikTok analytics to view your post metrics and trending patterns.
Here youll find everything you oughta know about your videos.
Youll also find a ready-made analysis of other kinds of engagement the video received and from what countries.
Sadly, theres no straightforward method to achieve this.
A little headache-inducing, right?
Before you get overwhelmed, remember TikTok is about having fun and connecting with others!
Here are a few tips to get you started:
1.
That said, whatever this trait is, it doesnt have to be especially extraordinary.
What matters most is how you show off this special something.
If youre not sure what this special something is,ask your family and friends.
They may have a few ideas you didnt consider before.
Post Content Regularly
Your TikTok account wont grow without content.
However, before you jump the gun, try and pace yourself.
More content requires more creativity and energy you may not have time for.
Fortunately, you dont need to come up with new ideas all the time.
Collab, Collab, Collab!
Brands on TikTok and other social media platforms prosper because they collaborate.
They connect with other accounts and produce content together that appeals to a wider audience.
you’re free to do the same by making content with a fellow TikToker.
Get your friends, family, and co-workers involved.
(Plus, theyre fun!)
Use Relevant Hashtags
Social media platforms utilize hashtags to spread content to a wider audience.
Meanwhile, users rely on hashtags to find creators and videos similar to what they already like.
Not just any hashtag will do, however.
opt for most relevant and use a healthy amount to widen your outreach on TikTok.
Thats because creatorsrecycle and reshareold content all the time.
Sharing old TikTok content also offers you the chance to cross-promote on other platforms.
That said, the best time for you will come down to where your audience is located.
Is it a bad idea to post late at night or on Mondays?
Youll still get engagement if you post on Mondays, albeit to a somewhat lesser degree.
The same applies to a late-night schedule.
Okay, but does itreallymatter what time you post on TikTok?
Is it a bad idea to post too often?
Again, it depends.
Just make a run at avoid overwhelming your followers or leave them starving for more with infrequent posts.
As you begin to post more, consider where your audience is located.
