TelevisaUnivision is seeing overallupfrontvolume growth in the high-single digits for the companys best showing in nearly decade.
Advertisers helped TelevisaUnivision buck industry trends on price and volume, a person familiar with the situation said.
The company has been looking to take revenue share and start to exit the pricing gap.
Donna Speciale, head of U.S. sales and marketing, at TelevisaUnivision’s 2023 upfrontGetty
About 80% of advertisers who bought across linear networks enhanced their buys for incremental reach with ViX.
Strong Super Bowl demand saw rates more than double what previous Spanish-language networks secured for the game.
An enhanced soccer portfolio this year includes Liga MX and the upcoming 2024 Copa America.
Paramount closed its 2024 selling season up low-to-mid single digits in dollar commitments.
