The nature of the inventory available to ad buyers has evolved in the era of streaming and alternate telecasts.
Some advertisers, among them Ally Financial, are opting to have messages only on the Paramount+ stream.
That $7 million is not for everyone, one buyer notes.
Allegiant Stadium in Las Vegas, site of Super Bowl LVIII on February 11Ethan Miller/Getty Images
(See chart below.)
One major incentive for brands to hitch their wagons to celebrities is the wider footprint for ads.
One buyer doesnt expect the strategy to change.
An ad for Doritos covers on the side of Luxor Hotel and Casino on theLas VegasStrip ahead ofSuper Bowl LVIII. (Photo by Ethan Miller/Getty Images)
