It is something we are closely looking at, Schindler said.

Theres nothing specific I have to add at this moment in time on this one.

Theyve had great consumer feedback on the experience.

YouTube TV

YouTube TVPhoto Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

NFL Sunday Ticket has found its perfect home on YouTube, he added.

The agreement was one of several recent milestones in the migration of live sports from linear TV to streaming.

More recently, analysts have pegged the current number at north of 6 million.

Google

Google itself has acknowledged the pay-TV service got a boost but it has not disclosed any specific figures.

Schindler said formalizing a relationship with the NFL in 2023 boosted results in the companys overall advertising efforts.