TheRelonch Camerafor iPhone is a lens/sensor combo that connects to the iPhone via a lightning port at its base.
It encloses the iPhone to become one unit, resulting in a pretty compact,uh, camera phone.
Heres where we get into some trouble.
The Relonch prototype shoots 1MP images.
It will not support flash (either built-in or hot shoe).
There is no mention of autofocus or how manual focus would be attained.
Theres also no word on whether or not the included lens has a varying aperture.
The megapixel count effectively makes this a toy camera.
What about full-width images on websites shown on a desktop computer?
What about the retina display on an iPad?
As a professional photographer, I fully understand that overblown megapixel counts are unnecessary.
In some situations, theyre even cumbersome.
Selective focus is a primary selling point of this camera.
Background blur is mentioned in their marketing materials.
But selective focus must beselected.
Why the Relonch Camera?
Simply, I believe inthe directionof the concept.
I think after refinement, this concept or one like it could be promising for photographers.
This camera just happens to be a few versions away from getting my recommendation.
But in the mean time, their ingenuity deserves applause.
Professional cameras and mobile devices are going to become much more intertwined in the coming years.
The Relonch Camera for iPhone is an early example of a similar revolution.
Im not talking about your casual Instagram user here, but professionals and aspiring photographers alike.
In the mean time, I sure hope Relonch keeps us posted and continues to develop this concept.