He was 97 and died from a heart attack, according to his daughter.

Minow made his memorable remarks at a luncheon in Washington before broadcast executives.

I can assure you that you will observe a vast wasteland.

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Newton Minow, Chairman of the Federal Communications CommissionAP

And endlessly, commercials many screaming, cajoling and offending.

And most of all, boredom.

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If you think I exaggerate, try it.

WGA West building in Hollywood

His remarks sparked a national debate over TVs merits.

couldnt order any content programming, Minows remarks hinted at license renewals problems without service on the publicly-owned airwaves.

Survivors include daughters Nell, Martha, and Mary Minow, and three grandchildren.

No memorial plans have been announced.