This time around, were not talking thermostats or smoke detectors, but low-cost furniture shopping.

Entrepreneur Brad Sewell aims to challenge the conventional furniture market by providing direct-to-consumer seating without store-based supply chain overhead.

Campaign Furniture is like a grown-mans Ikea, featuring higher quality builds and no in-store headaches.

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Just order online, and the furniture comes straight to you for easy assembly.

Heads may or may not roll.

Campaign furniture was built on a new set of supply chain principles that allow it to keep costs low.

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The furniture is shipped directly from the manufacturer in California to customers via standard UPS/Fedex packages.

Meanwhile, his competitors maintain international warehouses and shipping chains that ship to domestic stores or warehouses.

Then the products are either shipped again to customers or they are picked up in-store.

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Campaign keeps it simple, direct, and cheap.

In the case of Campaign Furniture, it certainly does.

The difference is more difficult to see until the package arrives its the quality that sets them apart.

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Campaign furnitures products are made in the USA, right in Emeryville, California.

Theyre made with powder-coated laser-cut steel frames.

The wooden legs are sustainably grown in the midwest.

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They arent veneers wrapped around balsa wood, theyre solid, strong and built to last.

The design options from Campaign are still very limited.

Theres one style of furniture in three different seating arrangements (chair/loveseat/sofa) available in a handful of colors.

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The style is quite basic its seating without frills.

Thats perfectly okay if you prefer minimalism and want your other furniture to do the talking.

Personally, my head says yes but my heart says maybe.

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Campaign furniture will begin shipping in November, 2015, and is available now for pre-order.

[campaignliving.com]

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