In sales, the only honor is the bottom line.
The sociopathic land of selling has little place for ethics.
Which makes it all the more surprising that a few brands have begun to step up.
via today.com
The aim is to show people honestly, and not promote adestructive and impossiblestandard of beauty.
They began by leaving the stretch marks on the bodies of their models in every photo.
For this line they used plenty of plus-sized models to show how normal frames look in their clothing.
Again, realism translated into not only sales, but loads of free media.
Though advertisers who paySeventeento feature their products are still free to do all the airbrushing they want.
So, beware the ads in the teenage glossy.
Aerie
Aerieis better known to many as the lingerie offshootofAmerican Eagle.
Darling Magazine
As is the case withSeventeen,Darlinghas a strict no retouching policy in place.
Dove
Dovecertainly isnt the earliest adopter of the natural-as-beauty philosophy, but theyre easily the largest.
It was a tapestry of beauty that spanned the world, and was the beginning of anewDove.
Its pure egalitarian market cooperation done the way its supposed to be.
The publication has a strict no-photoshopping rule that is far grander in scope than any other.
Not a single image they use has been altered in the slightest.
They make no caveats about skin coloration or inhuman proportions but decry all image editing as toxic.
More real, truthful, and far from one manipulated by commercial or any other interests.
A beauty which speaks about individuality, courage to be yourself and your very own sensibility.
