He suggested the final price tag could be much higher.
Netflix and Hulu are in a class by themselves as stand-alonestreamingoutlets, Roberts said.
In addition to that value, Roberts said the importance of Hulu is in its synergy and bundling capabilities.
HuluRandy Shropshire/Getty Images for Hulu
As part of Disneys streaming strategy, its presence reduces churn by half on other platforms.
No ones ever sold or auctioned off a property like Hulu, Roberts said.
The key, more than Hulu, is that you get all the content and all of the bundling.
And you have synergy as the buyer.
Usually, in robust auctions, the seller gets all of the benefits.
Comcast execs are excited to get this resolved, Roberts said.
