EXCLUSIVE:Fremantleis taking its biggest entertainment shows to the Arab world.
Papercup will localize hundreds of hours of Fremantle content into Arabic using its AItechnology.
This will automatically translate and dub the shows with expressive synthetic voices.
America’s Got TalentTrae Patton/NBC
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Fremantle and Papercup already partner on a Spanish YouTube channel in collaboration with Papercup.
A few months after its launch, the channel has nearly 19M views.
Papercup was founded in 2017.
Its dubbed content has reached over 350 million people in the last 12 months in non-English speaking territories.
With the proliferation of entertainment content out there, competition for viewers attention is ever-increasing.
