Google Project Fi, the long-rumored Google Wireless service, is nearly here.
This game-changing wireless service could change the way mobile providers work with users like you and me.
Google Project Fi Wireless is effectively an automated service market for your mobile gadget.
Youre not billed for what you dont use.
And thats a central point of value for Google Project Fi.
Its not every day that such a market behemoth enters an old service industry like this.
And it has serious ramifications for how mobile providers engage their customers in the future.
By comparison, Google may have the will and the cash to pull it off.
Earlier in the Android storyline,Google purchased Motorolafor $12.5B.
Google stripped Motorola of much of its patents, then sold the brand to Lenovo at a lower rate.
Google could do the same with T-Mobile, although the price tag could be far higher.
When Google released its first Android phone, the G1, it was exclusively available to T-Mobile to start.
Google will have complete control over both the hardware and web connection communications systems by using the Nexus 6.
Its a reasonable way to start, and to work directly with Googles loyal early adopters.
The disconnect might be in rig sales.
If you want to buy a new phone for your Google service, expect it to be a Nexus.
Which leads us to our next point.
These were powerful, state-of-the-industry phones that could do whatever an Apple/Samsung could for a fraction of the price.
The newer Nexus 6, by comparison, is priced at $649.
So what happens if you want to sign up for Google Wireless and use a Nexus 6?
you might see where Im going.
The new userbase theyre building could guide future Fiber investment.
And you cant end the door on Google buying into established fiber networks either.
The question isnt how soon that happens, its how much resistance the conventional telecom industry can muster.
I, for one, welcome our new Google Project Fi overlords.