That worked in 1992, that doesnt work in 2024, she adds.

A year out of the White House, ex-MPAspokesperson Bedingfield is now a CNN contributor.

Thats why the team has to be more creative, Bedingfield says.

Donald Trump, President Joe Biden and Kate Bedingfield

(L-R) Donald Trump, President Joe Biden and Kate BedingfieldGetty Images

And thats why you see them doing late-night TV.

They just did Seth Meyers this week.

Thats why you see them doing a lot of digital first content.

Donald Trump and ABC News' Terry Moran

Kate Bedingfield in the White House press roomGetty Images

Well, we like that digital first approach here at Deadline and ElectionLine.

Its proof that, when it comes to drawing attention, the unexpected moments almost always win out.