Nexstar says it is more than 10 million of DirecTVs base of almost 13 million.

DirecTV says the number is significantly lower.

Without must-see content spurring customers to demand a solution, the parties can let the pot continue to boil.

Nexstar Media Group and DirecTV

Nexstar Media Group and DirecTVNexstar/DirecTV

(Nexstar counters that DirecTV has had 159 channels or stations go dark on its systems since 2019.)

Thun nevertheless vowed that his company would continue to work with Nexstar to reach an agreement.

In a shrinking pay-TV world, the fights over terms have gone to some new extremes.

Nexstar Media Group and DirecTV

But make no mistake about it we do not see a cliff.

Were not at a precipice here, or at a point in time where were at an inflection point.