Since the 1950s, the Braun appliance brand has been a celebrated fixture of modern industrial design.

Our friends at Watchismo.com sent us one to pore over, and we captured its allure in pictures.

The signature element of the Braun BN0042 Watch is its rounded-square case.

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The curvy corners of its exterior make for a pleasing design, one that feels approachable, not stuffy.

A date dial sits below the arms center, and only a small Braun logo shows above.

The Braun BN0042 Watch is latched up with a black genuine leather band including a simple steel fastener.

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Its a reminder that minimal design and traditional materials can be fused to make a fashion-forward product.

In total, the Braun BN0042 Watch is an entirely striking watch.

It eschews fancy details and bold design elements that may get you noticed for wearing it.

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The few people that do recognize its allure will appreciate it as something truly special.

Our friends atWatchismo.comare selling the Braun BN0042 Black Date Leather Watch for $190.

Photography by Mike Payne for TheCoolist.com

Braun-BN0042-Black-Date-Leather—Side-View

Braun-BN0042-Black-Date-Leather—Packaging

Braun-BN0042-Black-Date-Leather—Case

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Braun-BN0042-Black-Date-Leather—Rear-Side

Braun-BN0042-Black-Date-Leather—Full-Size-Top

Braun-BN0042-Black-Date-Leather—Case

Braun-BN0042-Black-Date-Leather—Packaging

Braun-BN0042-Black-Date-Leather—Side-View

Braun-BN0042-Black-Date-Leather—Genuine-Leather-Band

Braun-BN0042-Black-Date-Leather—Face-Detail

Braun-BN0042-Black-Date-Leather—Angle-Vanity