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Is there a bigger name in fashion today than Gilt Groupe?

We spent last week in New York to find out.

Read on, as we uncover the heartbeat of a new movement in modern fashion.

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Creatives in the Kitchen

If youre not, allow us to catch you up to speed.

Gilt works with the top names in high fashion to connect unsold stock with web-minded fashionables at discount prices.

Needless to say, it goes quickly.

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So what is the reason for their success?

Why do the fashionable and frugal consider Gilt.com to be their homepage in the world of fashion?

This is what we wanted to find out.

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We spent a week in New York City to understand what makes Gilt so special.

If you didnt know Gilt was a three-year-old operation, youd think theyve been doing this for decades.

TheCoolist was invited to sit in on a photo shoot for the aforementioned Native Son.

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Whats most interesting is that all of this happens in a matter of minutes.

In short, its Gilt.

TheCoolists own Mike Payne captures a self portrait during the Gilt photoshoot

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Gilt Warehouse Shoes

Gilt Warehouse Shoe Chaos

Gilt Groupe Warehouse Panorama

Gilt Groupe Photoshop Genius

Gilt Groupe Photographer and Producer At Work

Gilt Groupe Photographer and Model 2

Gilt Groupe Native Son Model and Stylist 2

Gilt Groupe Native Son Model and Stylist

Gilt Groupe Model Mail

Gilt Groupe James and Jenna Modeling

Gilt Groupe Go To Shoes

Gilt Groupe Brooklyn Navy Yard Scenery

Gilt Creatives in the Kitchen