What were finding on OTT is that the Gen Z audience wants something fast-paced and edgy.
He added that some of this new content is also travelling overseas.
Boys Love, romantic drama featuring same-sex relationships), are reaching new markets internationally.
Bona Film Group COO Jiang Defu (right)Filmart
Korean cast are for Korean audiences and Thai cast are for Thai audiences.
We havent seen any great successes with mixing cast within Asia.
But he also acknowledged that the biggest overseas markets for Chinese content are still Chinese-speaking countries in Southeast Asia.
We need to expand further.
Filmart is taking place until March 16 at the Hong Kong Convention and Exhibition Centre.
