Looking for a politically neutral source for the news?
Impossible, we hear you say?
If youre not sure about willingly signing up for even more emailslet alone on the dailywe get it.
Our system of governance requires an informed and engaged electorate to function for the benefit of all.
Of course, traditional news media outlets tend to garb their slant in the mantle of objectivity.
After all, who wants to feel pandered to?
And lets be real, were all biased in some way.
It comes from our real-world experiences, fueling our passions and defining our identities.
Its human naturea survival instinct.
Its intentional, and it works.
1440 is an excellent example of a media company that gets it right.
They pass up the low-hanging fruit of clickbait and sensationalism in favor of just the facts, maam.
Automation is minimal, and we suspect algorithm is a dirty word at the 1440 office.
Hardly sounds scalable right?
But 1440 has embraced the ardor of their processes as afeature, rather than a bug.
And it seems to be working.
Once or twice a year, 1440 conducts a reader survey to see who theyre attracting.
The result is a beautiful bell curve which closely mirrorsPews estimation of American political affiliation as a whole.
It roughly breaks down like this:
Clearly, theyve achieved a service model adept at avoiding partisan alienation.
But dont mistake 1440s coverage as milquetoast, unengaging, or accidentally successful.
All the while avoiding the temptation of more immediately profitable models in favor of integritys slow burn.
Nevertheless, 1440s meteoric growth speaks for itself.
1440 is our meeting place.
…Or enlightened centrism?
Is the truth of the matter generally in the middle?
They didnt fall for it.
In the pursuit of reader empowerment, 1440 deftly avoids exerting a gravitating force in any particular direction.
First and foremost, they curate content that isconsequential.
1440 seeks to impact and relevancenot gossip from the geopolitical water cooler.
Indeed, action speaks louder than words; and this is especially true in the news.
In fact, they trust you to exercise critical thinking sufficient to recognize the context of a given article.
And it doesnt require you to return the trustarticles are picked which speak plainly for themselves.
Topics typically procure several links to offer both proof and a deeper dive.
Without fail, 1440 hits our inbox at breakfast, usually around 7:30 EST on average.
Short blurbs allow you to quickly get the gist, but always link to further reading.
Articles that appear here wont be trivial, but theyre very much optional reads.
Etcetera
The final section, Etcetera, is for general interest stories.
Etcetera stories are any combination of trivial, absurd, inspiring, intriguing, or flat-out hilarious.
Theres even a clearly labeled Clickbait story to keep the tone lighthearted and honest.
Etcetera adds a breath of levity to an otherwise straight-faced publication.
Readers before revenue
Remember how we said 1440 was profitable?
This hadnt actually been the case until relatively recently.
Yes, there are ads, but the noise is minimal.
Theyre highly selective of their promotional partners, and most ads will be on-brand and relevant.
Issues which feature more than one or two ads are the exception, rather than the rule.
Ads appear as sensible punctuation between major sections, rather than obnoxiously interrupting the flow of vital information.
Any clickbait is purely for fun, rather than affiliate dollars.
1440 does run a Patreon, but theyre good about not ramming the fact down your throat.
Overall, 1440 is consumer-friendly, perhaps to a fault.
Who is 1440?
But who masterminds 1440?
Given its bespoke, intentional feel, its perhaps unsurprising that a handful of people really drive 1440s content.
Hes also their fearless CEO, managing the institutional complexities of 1440 as a matter of course.
He also writes the ad copy, ensuring that messaging remains on-brand and on-point.
This review was made possible in large part to Pierres willingness to field our relentless questioning, as well!
Of course, there are many others whose invaluable work makes 1440 what it is.
What 1440 doesnt do is sugarcoat the news.
Their modus operandi is purely representational, rather than interpretive.
